From CarWraps to smaller decals

A partial wrap covers only 25%-75% of a vehicle and uses strategically-placed spot graphics and decals. Go for Window Graphics or Vinyl Cut Lettering, and still get as much impact as a full vehicle wrap but at a much lower cost.

Car wraps create a distinctive and cool look on any vehicle. They come in carbon fiber looks, brushed metal, matte colors, and high gloss colors. Motorsports are finding value in the wraps. The vinyl used in designing the wrap is a preferred option because it is lighter than paint. That is important when speed is of the essence.

Printable options make for nearly limitless alternatives for business or personal vehicles. There are designs from which to choose, or consumers have the option of creating their own. When change is desirable, remove the custom wrap and replace it with something else.

The wraps are highly conformable. They adhere to curved, irregular, and corrugated surfaces better than your standard vinyl graphics. The embossed film of carbon fiber is a durable, high-end material that stretches and conforms to any surface or shape.

Prior to wraps, the only way to alter a car’s appearance was a paint job. They usually last about five years. The wraps withstand wind, rain, cold, and heat. With proper maintenance, they last longer.

Benefits of Car Wraps

Benefits of a wrap include being a one-of-a-kind look unique for the car. There is no loss of value like that of a paint job. Protection of manufacturer paint by the vinyl wrap is 100 percent removable. Removing the wrap restores the original color of the vehicle. Lease agreements and warranties remain valid. Painting voids warranties and is not an option for leased vehicles.

The cost of the wrap is about half the cost of a comparable paint job. Paint can’t reproduce many of the styles. Vinyl wraps wear as well, if not better than paint, with proper care. Repairing scratches, or accident damage, requires no costly color-matching paint fee. It’s hard to distinguish wraps from a paint job. Painting the entire car is not necessary. Lone stripes, mirrors, roof, or hood applications are possible. Vinyl is harder to scratch and more durable than matte paint. Hide scratches and dings to refresh the look of the vehicle.

Car Graphics Used in Advertising

Wraps are a wise advertising investment. Advertising is brought to the public, which means businesses reach a larger demographic of potential customers. The cost of publicity is economic, and the advertisement has the potential of being on the vehicle for more than five years. Adhesive vinyl looks as good as new paint and costs a lot less.

This type of advertising is a fast-growing concept. Graphic wraps are extremely useful in cutting clutter and noise to grab the attention of pedestrians, motorists, and commuters. Advertising gets no easier than this. Every industry has small companies and businesses that rely on wrap advertising when promoting their services and products in their communities and on the streets and highways.

Using wraps allows the business owner to target an audience and harness outdoor advertising power. Millions of pedestrians and commuters capture the advertising plug. The wraps are also extremely effective when advertising a time-sensitive event or promoting a new product.

Companies with delivery and fleet vehicles find the wraps advantageous. Advertisers, large corporations, and small businesses see wraps as a necessary advertising component of marketing plans in terms of the cost. There is no better advertising return on investment. Unlike radio, magazines, newspapers, and TV, there is no renewal fee or monthly charge. Because the wraps are long-lasting, thousands of daily impressions occur without any extra cost involved. Whether the goal is self-expression, or promoting a small, home-based, or multinational business, car graphics are a cost-effective and creative way of doing so.